Grubhub

Sr. Associate, Driver Marketing (Retention & Engagement)

Job Locations US-IL-Chicago | US-NY-New York | US-MA-Boston | US-PA-Philadelphia
Job ID
2021-12235
Category
Marketing & Growth

About The Opportunity

Grubhub is dedicated to connecting hungry diners with our wide network of restaurants across the country. Our innovative technology, easy-to-use platforms and streamlined delivery capabilities make us an industry leader today, and in the future of online food ordering. 

 

We strive to create a workplace that reflects the diversity of our customers and the communities we serve. When you join our team, you become part of a community that works together to innovate, solve problems, take risks, grow, work hard and have a ton of fun in the process!

 

Why Work For Us

We have a fast-paced environment and that is what our teams thrive on. Grubhub believes in empowering people and offering opportunities for development, as well as professional growth.  We value strong, positive relationships in all areas: with each other, our customers and our greater community.  Want to be a part of a team of diverse collaborators in an authentically fun culture?  If so, we want to talk to you - and hear what’s your favorite restaurant for food delivery!

The Impact You Will Make

Grubhub Drivers are the essential connection between restaurants and diners. In this role, you will build the automated program(s) strategy and execution for engaging delivery partners throughout their experience with Grubhub. You will use communication to shape reliable, world-class delivery partners by getting them on the road faster and in times of need so that they can maximize their earnings. This role reports to the Manager, Lifecycle + CRM Marketing (Driver).

 

Goals & Responsibilities: 

  • Develop and implement omni-channel marketing strategy for activating, developing, retaining and re-capturing our driver audience to get them on the road when we need them. 
  • Ensure that communication is relevant, timely, consistent, and effective across the entire lifecycle.
  • Advance existing CRM programs by developing audience segments to support more hyper-targeted, dynamic and personalized communication.
  • Build and execute digital (e.g. email, SMS, push notifications, web, social media) and traditional channel programming (e.g. mailers, events) that motivates drivers to deliver more frequently and efficiently (e.g. improve their performance and earn more) with the goal of meeting driver supply targets.
  • Apply insights from VoC data, driver behavior and surveys, and Analyst insights to continually test and refine your approach, documenting results and next steps.
  • Collaborate closely with Logistics partners and Driver Product Marketing to incorporate programmatic content that drives engagement with the Grubhub for Drivers programs and app respectively. 
  • Act as a subject matter expert on Grubhub’s driver audience. Identify new data needs and work with supporting roles to implement.
  • Partner with Operations, Analytics and Product functions to ensure that all campaigns have clearly defined success metrics which are tracked and analyzed, along with behaviors that contribute to driver success.
  • Regularly communicate with Logistics workstreams and seek opportunities to collaborate on shared objectives, gain efficiency, and align messaging.

What You Bring to the Table

 

  • BA in Marketing, Journalism, Advertising, Communications, or similar quantitative field
  • 4+ years of experience in lifecycle/retention marketing
  • Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns; Experience with A/B testing
  • Experience using a marketing automation tool or customer engagement platform e.g. Marketo, Hubspot, Braze (preferred)
  • Excellent project management skills
  • Strong analytical skills with data-driven approach
  • Positive attitude and the ability to operate in a fast-paced environment
  • Excellent verbal and written communication skills with ability to present project plans and results, influence others, and build relationships

Got these? Even Better!

  • Experience with Multivariate testing
  • Experience using a CRM
  • Experience with SQL
  • Experience with Qualtrics (or similar data survey tool)

And Of Course, Perks!

  • Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.
  • Health and Wellness. Excellent medical benefits, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
  • Competitive Pay. You’ll receive a competitive base salary with eligibility for generous incentives, bonuses, commission or RSUs (role-specific).
  • Learning and Career Growth. Your personal and professional development is a priority at Grubhub. We empower you to be a leader and grow your career through training, coaching and mentorship opportunities.  
  • MealPerks. Get meals on us! Our employees get a weekly Grubhub credit to enjoy and support local restaurants. 
  • Fun. Every Grubhub office has an employee-led Culture Crew that connects people through fun, meaningful events and initiatives like Wellness Wednesdays, Slack competitions and virtual happy hours!
  • Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Relief Fund and donating $1 million to the Equal Justice Initiative in 2020. Employees are also given paid time off each year to support the causes that are important to them. 
  • COVID-19 Response. All of our employees are currently working from home and will be for the foreseeable future. We look forward to seeing everyone in-office when it’s safe to return. 

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you’re applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to TalentAcquisition@grubhub.com and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.  

 

CA Privacy Notice: If you are a resident of the State of California and would like a copy of our CA privacy notice, please email privacy@grubhub.com. 

 

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