• Sr. Analyst, Marketing Strategy

    Job Locations US-IL-Chicago
    Job ID
    2019-7146
    Category
    Marketing
  • About The Opportunity

    We are looking for a Senior Analyst to support the Strategy & Operations team. Leveraging an understanding of economics, technology, and customer behavior, the Senior Analyst will develop pricing strategies to optimize market expansion and profitability across all promotional channels. You will be responsible for building and improving key-metric dashboards, forecasting and analyzing trends, and developing actionable insight to drive strategic marketing direction. We’re looking for a risk taker and builder with a passion for data, who gets excited about testing and evolving our business strategy.

     

    Reporting to the Strategy & Operations Manager and interacting regularly with the VP of Growth and other senior management, the Senior Analyst will:

     

    • Analyze promotional pricing strategies across all marketing channels, optimize current strategies, and distribute learnings to internal stakeholders - automating processes wherever possible
    • Oversee and manage the roadmap of all promotional tests and act as a gatekeeper to the budget
    • Partner with stakeholders to define, monitor, and privot pricing campaigns and tests
    • Identify business needs and work closely across Marketing, Finance, Operations, and Product to steward opportunities from ideation to production
    • Contribute analytical rigor across the Marketing department, performing ad-hoc analyses for senior management and channel owners where needed

    Some Challenges You’ll Tackle

    • Analyzing complex and ambiguous datasets to produce actionable insights
    • Defending surprising or unpopular results against challenges from skeptical stakeholders
    • Providing unbiased recommendations around trade-off decisions between competing programs and stakeholders for the optimal investment for the organization

    You Should Have

     

    • 3+ years of experience in a highly analytical business role, including (but not limited to) economic consulting, banking, e-commerce, trading, quantitative finance, technology, retail or
    • Demonstrated skills in SQL a must, with exposure to Python a plus; experience using Tableau, Google Data Studio, or other BI tool to build dashboards
    • Demonstrated proficiency in advanced regression analysis, economic or financial modeling
    • Detail-oriented, with excellent communication and presentation skills
    • Ability to manage multiple projects
    • Keen business acumen and ability to sanity-check numbers
    • Eagerness to roll up sleeves and tackle ambiguous and abstract questions

     

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